Registration for the Thomas Leonard Success Strategies Program has reopened with a few seats in the digital-only program.

Read on below to find out how you can participate at a highly affordable rate.

Dear Coach,

As you seek to make the impact you dream of through coaching, whether in a traditional 1-on-1 coaching practice, an expertise-based multiple revenue streams business, or a combination of the two...

• Do you crave a way to connect deeply with the group you're meant to serve, yet feel that's missing?
• As a newer coach, perhaps you wonder how you'll reach an income stream that will make your investment and effort worthwhile, and how to do that with a minimum of wasted action?
• As a veteran coach, do you ask yourself 'is this all there is?' and consider moving on from coaching from sheer boredom, looking for a bigger game to play?
• Have you heard of Thomas Leonard, the father of modern professional coaching, and how he orchestrated a global movement to change the world, but have found it a difficult to learn more about how he did it?

My name is Andrea Lee, and because you may not know me, I'd like to share a few of my experiences building a premier coaching organization, so you can try them on:

• Would you like to know how to harness your productivity and construct a support system so your hundreds, even thousands of your writings, recordings, programs and other classes would live on beyond you?
• How about creating a category-killing revenue stream that - even before it was officially open -  pre-sells to the tune of a solid $200,000 and then goes on to make millions?
• Do you wish you could build a comprehensive system of tools and information for your target market and establish yourself as undisputed thought leader?

Maybe you just seek the chance to plug directly into the thought-stream and DNA of a one-of-a-kind thinker, doer and leader, so you could be permanently inspired, and energized to reach for more.

My life will never be the same because I had such an opportunity when I agreed to become General Manager for Thomas Leonard, the man now credited with taking coaching mainstream by leveraging the power of the internet.  During this incredible experience, I not only learned, but took direct part in all of the scenarios above and more, sometimes multiple times.

Lessons This Valuable And Strategies This Powerful
- Direct From Thomas Leonard - Ought To Be Available To Every Coach

Not Residing Between The Ears Of Any One Person

As author of Multiple Streams of Coaching Income, Pink Spoon Marketing, and the upcoming Remembering to Think For Yourself, I have benefitted greatly from the big thinking stretch that came from playing big with Thomas. Were it not for his insistence that I would "be a terrific General Manager" I may never, that early in my career, have seized the opportunity in front of me. That's because sometimes we don't recognize the opportunity in front of us for what it is.

Would You Like To Grab The Opportunity To Download The Business Strategies and Plug Into The Real-Life Experiences Of Creating Success For Tens of Thousands of Coaches Every Day?

You can build toward a grand vision every day and do wonderfully well! But if you had the chance to catch a short-cut, it just makes logical sense, doesn't it?  If you're a new coach starting out, why would you learn from anyone BUT the man who created the curriculum being used in major schools, set up the tools and systems still used daily by successful coaches, and who, even after his death, still causes coaches to wish they'd met him, just once?

And if you're a veteran coach who did meet Thomas, you're very familiar with the energy with which he played the game.  I'd like to peel back the layers and tell the inside story of how that energy was generated and sustained.  These are the strategies I know you can catch, and, with some work together in this program, recreate for yourself.

Many people seek to emulate Thomas.  In fact you can see Thomas' fingerprints in the life and work of almost every coach. Yet so much of the story has yet to be revealed.  My hope is that by joining me in the Thomas Leonard Success Strategies, you can pick up more of the pieces that will shape coaching success for many decades to come.

Your time is precious, so I'd like to be concise. 

The Thomas Leonard Success Strategies Program Contains Three Major Resources To Support You In Reaching Your Next Level of Coaching Success

Over the course of the next 12 months, the Thomas Leonard Success Strategies Program will take a rigorous coaching approach to growing your audience, developing your thought leadership and staking a definitive claim on your market, and doing so in a thoroughly engaging and celebratory way that brings the best of Thomas to our lives.

Many People Ask "Andrea, How Did Thomas Do What He Did?" "How Did You Do What You Did At CoachVille?" and "How Can I Do That?"

Now Finally I Get To Answer! Explicitly, In Full Strategic Detail, And In A Way That's Applicable To You...

The experience of these group coaching calls will, I believe, be history-making and...provide you with a seriously provocative environment in which to immerse, stretch and grow.

The fee for the whole program, recouped in just ONE class… "The first class was thought-provoking as well as information-packed! I got enough value just in the first class to justify my fee for the whole year. I'm looking forward to learning so much more." -- Gina Hiatt, Founder, Academic Ladder and the Academic Writing Club

Never heard of Thomas prior to this…very happy now! "I am so happy that I signed up for your course. The [revised Full Practice 100] lessons alone are worth the price and really speak to me – each one before has been so relevant to me, and all my clients too. Each is so profound yet simple, and somehow really touching. I have to admit that I had actually never heard of Thomas Leonard before I came into contact with you, and I just wanted to say thank you." -- Nicola Bird, Founder JigsawBox.com and MoreThanyourTime.com

Incredible online classes… "I want to commend you and your team for putting together the BEST course I have enrolled in in quite some time. It is AWESOME. It is quite apparent that you are presenting this material from your heart. The first two on-line classes were incredible. I am totally excited by your information and perspective. I get it about shifting the way we think. So, thank you for all that you are giving to this class. I am grateful!!!" -- Sarah Naylor, Arizona-based coach

The strategies are covert hand grenades… "Wahoo! Thomas is smiling…you reminded me why I wanted to be on the playing field in the first place! The strategies you presented are covert hand grenades that are now firmly planted in my mind... -- Lizabeth R. Beerman, Senior Sales and Training Consultant, KLAGroup.com

Relevant, unique and irresistible… "My mind is racing and my heart is pumping." I'm speechless, with all of the competing thought we are exposed to especially when it comes to building and marketing a business, you have, in three small bite size thoughts, shown us how to be relevant, unique and irresistable in fewer words than I would find on a business card! -- James Possible, Founder, CoachesBuzz.com

Proven Wisdom Made Current and Empowering... “Andrea J. Lee has developed a real winner with the Thomas Leonard Success Strategies Program. This program is built on the wisdom of the past and is completely updated for relevance to today's challenges in the coaching world. It is the most thought-provoking program I have ever taken in coaching - instead of giving me someone else's answers, it has pushed me to discover my own. Bravo!" -- Janet Slack, Solopreneur.biz

See for yourself what topics I've prepared, and remember, each month brings two 60-minute calls to thoroughly address content, questions and laser coaching. Calls will take place two Thursdays a month, at 100 to 200 pm Pacific/ 400 to 500 pm Eastern (Click here to convert to your timezone).

Note: All calls are recorded, so even if you can't make a call, you won't miss a thing.

Thomas Leonard Success Strategy #1: Use Technology Relentlessly To over-respond to clients and create a reputation for customer service excellence.  To create services for your customers that generate recurring income. To not be overwhelmed, but instead fiercely focused on having technology serve you. Thomas was a self-professed early adopter of technology, but he was also able to envision the USE of new tools for people, which is an entirely different trait. It's one thing to be one of the first to love and use a new fuel, for example, but if you're someone who can see how OTHERS can use that fuel, and build tools to make that possible... We'll do all the above and more in just month one. Call dates: Thursdays, April 16 and 30, 2009 100 to 200 pm Pacific/ 400 to 500 pm Eastern All calls will be recorded & available for download. Physical CDs also available as an option. You've missed these calls but never fear, the recordings are all here, for both audio and webinar. Join now to attend the next calls live with your questions!

Thomas Leonard Success Strategy #2: Build Content-Creation Systems... Is there really a repeatable process that would allow you to create radically unique content consistently and quickly? Can that system help you sustain intensity of creation over time? Why doing this will reinforce your market leadership and bring you more business. Though I saw first-hand how Thomas generated content on an hourly basis, and will share insights about that, it was how he wielded the system he built, and how we helped him do that, that really made the difference everyone remarks on.  This is the month we discuss how you can finally answer "How can I be more creative, produce more coaching products and services, and earn more passive coaching income?"   Call dates: Thursdays, May 14 and 28, 2009 100 to 200 pm Pacific/ 400 to 500 pm Eastern All calls will be recorded & available for download. Physical CDs also available as an option.

Thomas Leonard Success Strategy #3: Repeat What Works The 3 Biggest Marketing and Revenue Successes at CoachVille and the Principles Behind them... Why they were successful - the format of each including sample sales language. Pricing strategy and philosophy. How these can become fire starter for your next best-yet revenue stream.  It's not too often you get to see the blueprint behind real-live revenue streams, but this is one of those chances.  I'll also share with you the secrets to measuring we used to play the 'money game' every day, and look at some worksheets with data Thomas filled in. You'll see where your habits regarding revenue streams differ and where you can jump ahead. Call dates: Thursdays, June 11 and 25, 2009 100 to 200 pm Pacific/ 400 to 500 pm Eastern All calls will be recorded & available for download. Physical CDs also available as an option.

Thomas Leonard Success Strategy #4: Be Your Business' Fiercest Advocate The 15 proficiencies of modern business leadership we created, particularly the first "failsafe the viability of the enterprise" and how we failed as often as succeeded. The principle Thomas seemed to have most difficulty with and the conflict and resolution around that. How your business will coach you, if you treat it like your client and listen to it closely. And how it needs you to be its most devoted champion. You might be surprised by how much difference your leadership development can impact our business.  I'll share some of the real-life conversations about this we had in internal meetings and email conversations.  Newer coaches, this will be of special benefit to you: the more you develop yourself, the more swiftly your business will grow, and this is the month we'll focus on that. Call dates: Thursdays, July 16 and 30, 2009 100 to 200 pm Pacific/ 400 to 500 pm Eastern All calls will be recorded & available for download. Physical CDs also available as an option.

Thomas Leonard Success Strategy #5: Craft Assessments as Giveaways As an individual coach building a specialty 1-on-1 practice can benefit from creating assessments that educate the prospective client about what they'd get from coaching. As an expert coach building an information business, assessments are a premiere example of a valuable free taste of your higher-priced coaching products and services. Existing assessments customizable by you, and useful to many coaching businesses, will be available. As a business strategy, this is one of the most under-the-radar ways we repeatedly created results. We'll cover five signature assessments and Thomas' philosophy toward how to create them, then begin working on what assessments you can create for the most impact. For this month's group calls, we'll also refer to Week #9 in the new Full Practice Book which will have been shipped to your door if you select the print version of the program. Call dates: Thursdays, August 13 and 27, 2009 100 to 200 pm Pacific/ 400 to 500 pm Eastern All calls will be recorded & available for download. Physical CDs also available as an option.

Thomas Leonard Success Strategy #6: Endorse Your Weaknesses How did we protect Thomas' highly-sensitive, creative personality that preferred the fringes of the mainstream, and mostly rejected leadership and guru-hood? How did we maximize the productivity and passion of the entire team, even during the most chaotic times? How did we embrace our humanity, and as coaches, walk our talk, even in the face of detractors? Though this may not seem the most rigorous of business strategies, it is one of the ones most ingrained into the culture of the online company we built.  It is another under-the-radar element of the massive success everyone saw from the outside.  Many people don't know it, but when they ask questions about how it was possible for Thomas to XYZ, this was the answer. If you're willing, in this month, you may be willing to access your strengths in a very new way, through your weaknesses.  Call dates: Thursdays, September 10 and 24, 2009 100 to 200 pm Pacific/ 400 to 500 pm Eastern All calls will be recorded & available for download. Physical CDs also available as an option.

Thomas Leonard Success Strategy #7: Find The Extreme What extreme could you embrace? Most, best, cheapest, toughest, smallest? The most boring or unremarkable? What were the most successful extremes we went to that directly led to an increase in prospects and paying clients? We'll dissect some of the most responded to emails and articles we created and ask how you can create the equivalent message you'd take a stand for in your market. In my opinion, this was one of Thomas' favorite business strategies, which he embodied in almost everything he did.  Everything was a game, and had a score sheet, rules, a definition of winning or losing, and a beginning, middle and end. Years before Seth Godin wrote The Purple Cow, Thomas was taking a stand for not being bland. If you haven't asked yourself where you can find the extreme you'll embrace, it may be that you're in the difficult-to-distinguish middle where it's difficult to attract clients. Call dates: Thursdays, October 8 and 22, 2009 100 to 200 pm Pacific/ 400 to 500 pm Eastern All calls will be recorded & available for download. Physical CDs also available as an option.

Thomas Leonard Success Strategy #8: Shamelessly Leverage Others How to align everyone with a grand vision What can happen when the bubble bursts Staying very lean, as a business team This will be a controversial topic and an interesting month of conversation as there are those who took issue with the way Thomas leveraged volunteers, and how he handled the end of relationships. We'll discuss this constructively, illuminating how you can avoid pitfalls, and benefit from this community-building strategy while still being true to yourself.  Hint: It can be a major part of creating a loyal fan base, and has been written about since Thomas' death in a best-selling book! Call dates: Thursdays, November 5 and 19, 2009 100 to 200 pm Pacific/ 400 to 500 pm Eastern All calls will be recorded & available for download. Physical CDs also available as an option.

Thomas Leonard Success Strategy #9: Obsess About the Numbers How this business strategy dictated how the business was run. How and why it was fun. What worksheets, forms and other tools we used to navigate with...and you can too. As a former Certified Public Accountant it may seem natural for Thomas to have been fixated with numbers and even counting money, but it wasn't in the way you might think.  He did not keep financial statements and in some ways was sloppy about records - that's not what we'll learn from here.  This is about enjoying keeping score and making it an intrinsic part of the definition of success you have for your business. One thing is certain, based on my experience working with Thomas and since, with hundreds of business owners: without some kind of a fixation with numbers, you will not get farther than about six figures. Call dates: Thursdays, December 3 and 17, 2009 100 to 200 pm Pacific/ 400 to 500 pm Eastern All calls will be recorded & available for download. Physical CDs also available as an option.

Thomas Leonard Success Strategy #10: Boldly Fly In the Face of Convention How did we corner the Live Workshop Market For Two Years? What did we have in the works for the next live workshops? Thomas' signature millennium tour and RV travel The landscape of marketing live trainings changes rapidly, so we won't be dissecting any old event plans, however I will reveal the operational guts of how so many events were possible, and why it flew in the face of everything conventional live events do. In-person community can be hard to build - we'll work on your plans for doing it with the least risk possible. Call dates: Thursdays, January 14 and 28, 2010 100 to 200 pm Pacific/ 400 to 500 pm Eastern All calls will be recorded & available for download. Physical CDs also available as an option.

Thomas Leonard Success Strategy #11: Own A Format David Letterman has his Top 10s, Hugh McLeod has his business card size cartoons. It can be easy to fixate on the content, when the format or the medium can often become, or surpass the message. What are the most lasting examples of signature formats Thomas owned, and what were his sources of inspiration for them? Where might you find more examples? Which ones might be your next signature? Becoming recognizable by color, shape, tone or format is yet another of the ways we were able to distinguish ourselves from others in the market, and grow as quickly as we did. Call dates: Thursdays, February 18 and 25, 2010 100 to 200 pm Pacific/ 400 to 500 pm Eastern All calls will be recorded & available for download. Physical CDs also available as an option.

Thomas Leonard Success Strategy #12: Serve Your Market's Market If your market is therapists and they need clients, what would help clients find therapists? If your client is students and they are struggling in school, what would help schools help students? If CoachVille's market was coaches, and they needed clients, why wouldn't we have built a referral service, an audio service that helped coaches market, a set of customizable assessment tools? Serving your market's market demonstrates your commitment to them by taking on their challenges and opportunities as your own.  Most people aren't in the game enough to bother going this far.  If you do, you'll be a world ahead. Call dates: Thursdays, March 11 and 25, 2010 100 to 200 pm Pacific/ 400 to 500 pm Eastern All calls will be recorded & available for download. Physical CDs also available as an option.

Using 'Live Ammunition' From the Thomas Leonard
Vault of Experience and Examples

The Group Coaching Breakthroughs Will Be Deep,
And You'll Finally Have the Answer to the Question:

"Andrea, How Did You Do What You Did At CoachVille?"

One month at a time, we'll cover the 12 Thomas Leonard Success Strategies in a way that will allow you to begin implementing in month #1. And while your mindset and strategic muscles are built in the live coaching, you'll also be supported by 100 lessons in the Full Practice ecourse, fully brought up to date.

If you're saying to yourself, "But Andrea, I still just want to
Build My Coaching Practice so 1-on-1 clients come to me..."

Or perhaps you're thinking, "What about your personal insights when it comes to working so closely with Thomas?"

In Addition to the Monthly Group Coaching Calls Twice Per Month
You'll Also Be Supported by Unique and Engaging "Coaching By Email" On A Weekly Basis

The Full Practice 100 Ecourse:

In between coaching calls, the Thomas Leonard Success Strategies Program will also support you continuing to build your 1-on-1 coaching practice by delivering the Full Practice 100 ecourse by email twice a week. 

Coaches who've been through the Full Practice 100 ecourse will remember this one-hundred-lesson labor of love, written in the frenzy of energy and creativity Thomas was famous for. It was one of the content pieces that kept over 3000 coaches in constructive activity  -- and led one of the largest cadres of coaches in history to successfully build their six-figure practices from the ground up.

If you've never experienced the Full Practice 100, you are going to be delighted at how many eye-opening, game-changing lessons are included -- lessons that will change the way you look at building your business sustainably (and in some cases, how you do life.)  

The original Full Practice 100 was written years ago now, but the principles remain unchanged.  The tools and resources however have been fully updated, and the final master document you will receive will also be fully indexed for maximum searchability.  This will be, I anticipate, a really wonderful tribute to what Thomas knew worked, no matter what, and with the tools to support that.
 

The Thomas Leonard 'Unplugged' Ecourse:

In addition, I've been asked frequently to share the small stories - personal vignettes from behind the scenes, the funny conversations, bold coaching aha's via instant messenger, and the idiosyncratic things that made working with the 'father of modern coaching' a completely unique experience.

After a great deal of journaling and reminiscing, I'm extremely happy to release Thomas Leonard Unplugged: 50 Personal Insights Into The Father of Modern Coaching a brand new course delivered by email to your inbox....first, and for now only, in the Thomas Leonard Success Strategies Program. 

For those who knew Thomas I believe the lessons will take up a very special place in your heart as I pilfer my notes from that time period to evoke what it was like to be around Thomas' invigorating, loving and often challenging energetic spirit. And for those who don't know Thomas, and are considering this program as a primer into his life, you will certainly not find another more personal way in which to really 'get' who he was, why his contribution to coaching is so indelible, and by extension, understand the roots of the coaching profession from a very personal perspective.

As befits a year-long program of this sort, we'll also have an online home for all the resources, and in that home will be a spot where you can ask and answer questions, and receive personal attention from our online expert coaches.  More on them later! 

At Long Last, Thomas Leonard's Original Intellectual Property Available Away From the Computer

Fully Searchable and Sharable In Gift Format
Shipped Right To Your Door

And Available Only To Participants Of
The Thomas Leonard Success Strategies Program
 

As you absorb the coaching lessons from our twice-monthly group coaching calls...

And immerse yourself in the insights and aha moments from the weekly email coaching lessons...

You will, last but not least, also receive professionally-produced first edition books and audio sets:

-- shipped to your door (all shipping included in the print option of the program, no extra costs apply), OR, should you prefer...

-- delivered in e-format digitally by email in full-color, printable format

These newly-formatted versions of his most cherished works will include:

In case you hadn't gathered by now, please allow me to make it 100% clear:

It's my sincere intent that you'll treasure receiving each and every one of these information-rich resources as the perfect complement to the monthly group coaching calls you'll be learning from.

The combination of these three major pieces: group calls, e-coaching, tools & resources together comprise the Thomas Leonard Success Strategies Program - what I hope will become the definitive way to complement an already active coaches repertoire or the new coaches first months in the trenches.

How To Get Started Already!

As If All the Above Weren't Enough...The First 150 Coaches To Order Will Receive The Very First Thomas Leonard Page a Day Calendar for 2009

In keeping with our inspiration for this program, I hope you'll not be surprised by the unprecedented value.  Unprecedented is a pretty big word, so why would I use it? Take a look at what all this adds up to:

And yet... the Thomas Leonard Success Strategies Coaching Program is absolutely affordable, within reach of every coach...

Those of you who knew Thomas Leonard know exactly how wrong it would be if this program were ANYTHING but exceedingly affordable.  Which is why I've made the entire program less than the price of just one month of 1-on-1 coaching with almost any seasoned coach.

Plus, to make even more certain the investment is stress-free and joy-filled, I've made a 10-installment payment available beginning at just $91 per month for the digital version.     

At only $46 per call or Just $91 per MONTH...You can be part of the only program of its kind and be mentored through through the work of the Father of Modern Coaching

It is truly my honor to facilitate this program and amplify your coaching success.  I often wonder what coaching would look like had Thomas not created all the intellectual property he did.  A little like the the story of the James Stewart character in the movie "It's A Wonderful Life" I think our world would be much less well off indeed.

And, as previously mentioned above, my feelings are that it would be incredibly irresponsible of me to keep these business strategies, tools, resources, and coaching insights to myself, so...whether you choose to join us today, later, or even not at all, I thank you.  

I'm Putting My Personal Name and Reputation Behind This Work
 

As a brief aside, you may know that I was recently given an Exclusive, Global License to produce the intellectual property of Thomas Leonard by CoachVille CEO and Coach Dave Buck. Before I signed my name to this license, I had many discussions, but one you may be curious about is when I sat down with my husband Mike. I said to him "It will probably take the rest of my life to bring the work of Thomas Leonard to the world, and do it well. Are we ready and ok with this?" As you can tell, it was not a decision I took lightly, and not just for myself, my family or my business.  It's a decision I take joyfully and thoroughly, embracing what it means to you, coaches and others around the world, Dave Buck and of course Thomas himself. From all the comments and support from the community, I know you don't take it lightly either!  You have expectations and hopes, and I intend to do well by those too, to the very best of my abilities. Translation? I'm putting my personal name and business reputation behind this work, in more ways than one! And I hope that gives you peace of mind that you'll be getting the very best value humanly possible as a participant in the program.  On a pragmatic level, it's simple.  If within 90 days of joining the program you are unhappy for any reason, all you need do is request a full refund and I will have it cheerfully processed for you.  Simple and easy, the way life and business can be.

Coaches Like You Have Already Started Buying
(Even Before Officially Launched ...)

It's a testament to the value of Thomas Leonard's teachings and principles that this program sold out so quickly. Demand for Thomas' material is incredible, especially in a digestible, useable format, and I hope you'll join us with equal fervor. You can order in one payment or stretch it out if that suits better. Just click the appropriate link below.

With all the value here, all that remains is for you to select which payment plan you prefer .  Click any one of the green buttons above according to your preference, and our secure credit card processing service will take care of you.

In His Inaugural Address, President of the United States Barack Obama said

"The future of our economy relies on the imagination of our Entrepreneurs." 

My wish is that the vanguard of the entrepreneurial revolution will be coaches.

Coaches who are not shy, but confident, not cautious, but eager, and equipped to take on the challenge of staking definitive claim on their markets and providing thought leadership on all channels.

I believe that that's what Thomas would have wanted!

To that end, I look forward to you joining us on our coaching calls.

Best,

a

Andrea J. Lee
Head Coach, The Thomas Leonard Success Strategies Program
Exclusive World License Holder, Thomas Leonard Works

P.S. Got questions about the program? I'd be delighted to help.  Dial my direct telephone line at 250-898-8786 and if I'm not available, I'll call you back.