Thomas Leonard's
15 Coaching Proficiencies

The Foundation For Every Great Coaching Environment
And The Creation Of Lasting Change

by Thomas Leonard
(c) 2009 ISBN: 978-0-9811789-1-2

Retail price: $395 + s&h

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Includes instant digital access via PDF and MP3 download
as well as optional course-by-email format, two lessons
per month for approximately 8 months.
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For more details about the 15 Coaching Proficiencies collection, and how it can create an assertive, empowering environment for your helping business, continue reading below...

Dear Coach,

The release of this print-edition of the infamous ‘15 Proficiencies’ is nothing short of a milestone, but it is also a profound beginning. With it, worlds of possibility open up for those previously unfamiliar with what coaching fundamentally is. There may be 100s of other methods of learning coaching, but none so relevant or accessible as this, to BOTH coaches and non-coaches living in our changing times.

Creating A Provocative Coaching Environment Leads Your Clients Trust and Action, Music To Any Service Professional’s Ears

This thing called a ‘coaching environment’ is the secret ingredient in the most successful of service businesses, whether you call yourself a ‘coach’ or not, and it doesn’t happen by accident. In fact, Thomas Leonard, the father of modern professional coaching who authored and facilitated the development of the 15 proficiencies, put it this way:|

It's true. This collection of 15 things forms the basis for why coaching is so fundamentally important in every facet of society. Whether you’re brand new to this idea of coaching, or an advanced coach, when you read them the first time, they may seem simple. But try reading them again. Or better yet, read them before you go into a client meetings today. Apply them to your personal relationship. Try transmitting some of their wisdom to your children.

Will you accept my invitation to let the proficiencies energize you in just a small way beginning this week?

What If A Safer, Candid Environment Built Through Coaching Fundamentals Allowed Your Clients To Trust You More Deeply, Making Your Work Less Of A Struggle?

The 15 Proficiencies Learning Chart appears just a little ways below. But before that, here are comments from just a couple of people about the impact of this coaching system on them and their clients:

A Coaching Approach to my business enhances everything...

“Even though I’m not an official coach, I take a coaching approach to my virtual assistance, consulting and training business. I find it makes a better experience for my customers, who appreciate my problem-solving, and ability to listen deeply.

It also makes me really easy to choose to work with compared to my competition who take communication for granted. Plus, it’s just an easier way to be in business as an owner. Instead of confronting and pushing people, sometimes in situations that could be negative, I use a coaching approach.”

- Cindy Greenway, Author, Virtually Successful: 8 Simple Ways for Virtual Assistants to Find (and Keep) Clients

A clear means of structuring my coaching work......

"In less than 48 hours, I feel I've made some major shifts in my coaching focus and skills. Although I've trained at other venues and worked as a coach for some time, the discussion and practice around the 15 Proficiencies, Clarifiers, Deliverables, etc. FINALLY gave me a clear means of structuring my work and sharing it with others.

In addition, the real-time experience of putting these tools and concepts into practice and receiving feedback on their use accelerated my learning process dramatically. I finally KNOW how I'm doing as a coach, what my greatest strengths and gifts are, and what areas need greater attention. Thank you for making all this not only possible but so easily accessible."

- Charlie Siegel,

It can't be this easy, yet it is…

"The five-15s are brilliant and have already made a difference in my coaching, and in my life. In using the 15s, I feel like I have a tremendous amount of freedom to provide exactly what my clients need...and an incredible guide for communicating with my clients in a manner that has coaching be much easier and more focused.

The first time I used the 15 Proficiencies, I got off my coaching call thinking "it can't be that easy," but my client got what she wanted and I enjoyed her immensely!

Thank you"

- Christine Kloser,

A Coaching Approach Is No Longer Optional, It’s Expected By YOUR Customers and Clients...Question Is, How Do You Get It For Your Business?

My name is Andrea J. Lee and as General Manager of for Thomas Leonard from 2001 to 2003, the 15 Proficiencies have made an indelible mark on my life and work. I’ve waited a long time to be able to release them in this format to you, and boy, am I celebrating!

If there’s one thing I know Thomas wished for this piece of his life’s work, it was that everyone who works with other human beings could encounter and apply them. As you’ll see when you review the actual proficiencies, available openly in printable chart form below, these are in fact proficiencies for life, as well as finely-edged proficiencies used by some of the best professional coaches in the world.

Coaching, Consulting, Teaching, Training, All Kinds Of Helping Land Better With Clients, Go Deeper, Results Last, Clients Stay Longer...with the help of the 15 Coaching Proficiencies

Not many people know how emotional Thomas Leonard was when announcing them at the first-ever CoachVille Conference in Las Vegas just 2 years before his passing. Bear in mind, this is the man credited with bringing coaching as we know it today, to the mainstream.

Each of the Proficiencies has stood the test of time, so with only the slightest of refinements, upgrading of sound quality, minimal editing, formatting and packaging, I find myself incredibly grateful to be able to bring this material to you.

Finally, This Simple Yet Finely-Nuanced Coaching System By Coaching’s Founding Father Is Available To All... for Accelerated Results

The original 15 Proficiencies by Thomas Leonard, full MP3 recordings plus complete learning guides – 15 in all – are now available in beautiful print format for easy referencing and sharing.

After a full year dedicated to making the best of Thomas' work available for all, this last major pillar of work is probably the most important. It is the piece that would be most criminal were it to be lost. It is the least replicate-able by anyone else – it’s perhaps the single piece of work Thomas was most sent to earth to do.

All 15 Learning Guides, Transcripts and 50+ Full-Color Graphic
Learning Tools Have Been Edited And Formatted In A 300+ Page
Beautiful Paperback Volume For Quick Reference

The original 15 Proficiencies by Thomas Leonard, full MP3 recordings plus complete learning guides – 15 in all – are now available in beautiful print format for easy referencing and sharing.

Which is why the decision was made to invest in a graphic recreation of all the visual learning tools Thomas created, to make them print-ready in full-color, nothing less would be acceptable.

The fantastically learnable aspect of the proficiencies was a signature of Thomas’ efforts here, and we treated each of the full-color visuals just like a precious archaeological find. Click any of the thumbnails below for examples of what you’ll see throughout the print volume of Thomas Leonard’s 15 Proficiencies:

Coaching Schools, Certifications & Programs Come And Go Every
Year, But Frankly, Material Of This Calibre Will Stand For The Ages and Is A Great Addition To Every Student Success Library – No Matter
What Training You’ve Already Undergone

See for yourself whether the 15 Proficiencies aren’t applicable to your work, whether that’s in health care, relationships, ministry, public relations, executive training, corporate HR, work with teens or children...whatever your field of life endeavour, I would love to hear whether even a brief review of the 15 helps you see something more clearly almost right away.

The Man Widely Known As The Father Of Modern Professional
Coaching Considered The Above The Best Work Of His
Life – A Culmination Of His Entire Life

Ask any veteran coach and the answers are rather consistent – there is something very special that shines through the in-depth learning guides that dive into each proficiency. After all, there’s no other voice like Thomas'; he was the first to talk about coaching on Donahue, in Newsweek and Time Magazines. His name and work are personally celebrated by people in almost every country in the world. This vantage point can be claimed by absolutely no one else, and it provides the backdrop for this collection.

I hope you'll give yourself the gift of enjoying it. Perhaps almost as much as I've enjoyed helping make the collection available!

Click here to skip ahead to the ordering details.

The 15 Proficiencies Collection Is Now Available In Print (CD and Book Format) As Well As Email, And Includes:

  • The 15 Proficiencies In-depth Learning Guides, one per proficiency, visual learning tools updated in full-color, and paperback bound in 300+ pages.

  • 15 full transcripts, one per proficiency, on each of the 15 teleclasses led by Thomas, for easy reference.

  • 15-CD Companion Audio Compilation: Fifteen original teleclass recordings led by Thomas Leonard, with class participation and guest instructors. All audio has been upgraded to the best possible sound quality based on original files.

As I hope you'll discover for yourself soon enough, the collection deftly and deeply covers topics and themes that start with developing a national reputation, resolving psycho blocks, avoiding client turn-offs, bonding with your network, doubling value for clients and continues all the way to...

... using assessments as marketing giveaways (including four actual assessments), exciting new formats in coaching, winning websites, program packaging, and of course, the all-important increasing of current client retention rates. 

But perhaps you'd like to take a closer look at the full Table of Contents for yourself?

Click These Links To Browse Sample Pages Of The Print Volume:

Thomas Leonard’s 15 Proficiencies: The Foundation For What Coaching Fundamentally Is:

Table of Contents

Proficiency #1 Learning Guide
(Click thumbnail below to view an excerpt)

Proficiency #1: Full Transcript of Class


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  • The Full-Color Paperback Volume and Fifteen Audio CDs shipped to your address
  • Digital Versions in PDF and MP3 format by instant email download

Retail price: USD $395

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  • PDF version only of Full-Color Paperback
  • MP3 tracks only of contents of 15 CDs

    Retail price: USD $395

    Availability: immediately


Of Each Of The 15 Proficiencies, Which Will Be The One To Transform Your Client Communications First? Which Deepened Client Relationship Will Inspire You Most? Impact Your Bottom Line Most?

As you may know, one of Thomas' central pieces of work is around the idea of attraction...instead of pushing for what you want, attracting it to you. True to form, the 15 Proficiencies here provide a depth and range of communication how-to that will allow you to adapt the material to your unique circumstance facing clients. In his inimitable, direct, often entertaining way, insert quote thing from top of page here again, replacing below.

Your Trust In Us, Coaching, And Thomas' Name
Is The Most Important Thing To Us

If within 60 days of your purchase, you've listened to the CDs and find you aren't satisfied for any reason, we will cheerfully refund your invest. Just to make things easier and clearer for you.

To order your copy of Thomas Leonard’s 15 Proficiencies now, just select from one of the bright green buttons above, and I'll make sure that your shipment gets in the queue immediately. In fact, you may have guessed that I may be even more excited than you are about getting this collection into your hands!

It's been a rewarding and exciting project to help produce this collection for your use. If you have any questions, don't hesitate to send those along, email address below.



Andrea J. Lee
Founder, Thought Partners International
Global License Holder, Thomas Leonard Works
Author, Multiple Streams of Coaching Income

P.S. You may have noticed the price for the collection is surprisingly reasonable, especially when compared to many other offerings in the marketplace. In fact, this entire coaching system will cost you a fraction of many coach training programs.

This is in keeping with the fact that we want Thomas Leonard, Coaching's Founding Father, and his ideas to be accessible to as many people as possible so the impact can be widely felt.

Please, don't underestimate the power of this material to significantly, permanently impact your ability to master a coaching approach, just because the price point is so relatively affordable. Click here to order your copy now! 

(c) 2001-2009 and All rights reserved.
This work is produced under exclusive global license.