Thomas Leonard's
21 Coaching Critiques

Master The Craft Of Coaching Minute by Minute

by Thomas Leonard and Guest Critiquers
(c) 2009 ISBN: 978-0-9811789-1-2

Thomas Leonard's 21 Coaching Critiques

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Retail price: USD $277
Availability: Now shipping internationally

Includes instant digital access via PDF and MP3 download
as well as optional course-by-email format, one critique
per week for approximately 5 months.
(You will need a copy of the free Adobe Reader to access the PDF.)

For more details about this truly one-of-a-kind collection, continue reading below...

Like Notes From a Brilliant Professor In Graduate School...

"I find Thomas Leonard's 21 Coaching Critiques extremely looking back over a set of notes from a brilliant professor's class in grad school.

I have highlighted/starred/underlined and am trying to commit to memory the points of each critique."

Indrani Goradia,

Transformed my views of what great coaching truly is...

"I would recommend the 21 Critiques to any coach looking to get new ideas on how to coach, and to hear ideas about techniques they may already be using.

Reading about coaching and listening to coaching sessions have both been helpful, but listening to masterful coaches critique coaching has transformed my views of what great coaching truly is."

Jeremie Miller,

And in that moment I
recognized myself...

"On the third call I listened to, Thomas makes a very direct observation about the coach's communication style ... and in that moment I recognized myself, doing the same thing.

That shift in awareness was more than worth my financial investment in the package, and I still have 18 more juicy calls to review. I can't wait!"

Jim Smith, PCC,

They are well crafted and expertly presented...

"I'm delighted with the combination set. They are well crafted and expertly presented.

I love to turn pages back and forth through the book, highlight passages and insights that are meaningful, dog-ear the page, and add sticky notes... :)

What a joyful and meaningful experience I am having!

Virginia McHenry,

A rich watering-hole of trade secrets from behind the wizard's curtain...

I can count the number of testimonials I have done in my life on one hand.

In 22 years as a Creative Director with national campaigns that have appeared on Oprah, Oxygen, Fast Company, INC, MTV etc. I have been blessed to work with brilliant minds.

Thomas was a one-of-a-kind original, and so is this collection. It is a rich digital watering hole of insight, trade secrets, and a peek behind the wizards' curtain. It answers the questions, "How the heck did Thomas Do all that?" And "What would it have been like to learn from the Master himself?" It is lovingly compiled, distilled to its essence, and presented gracefully with velvet perfect words, laser insight, and a kind heart by Andrea Lee.

This collection will become like one of those tattered, wise, honored old books that earned their space on your bookshelf that you will refer to again and again...

James Budd,

Would you like to hear how Thomas Leonard would handle 21 unique and sometimes highly challenging clients? Why he would handle them that way? His overarching – and highly specific – way of being a coach in live situations?

You've come to the right place...

Dear Coach,

My name is Andrea J. Lee and as General Manager of for Thomas Leonard from 2001 to 2003, I remember how much of a challenge it was to produce the Coaching Critiques.

The project, though set out clearly, and committed to fully, simply could not get off the ground until the technology was sorted out. You see, there were three very important things that Thomas wanted for this project:

  1. It should be real coaching, not coaching with 'fake' clients. This was easier said than done, since many clients just weren’t that into revealing themselves and their foibles in front of thousands of coaches, kind as they might be.
  2. The critiques should be done in a just-in-time manner. As soon as something was said by the coach or client, he wanted to press the pause button and immediately address what he heard. There were to be no compromises, or taking notes and recording it all later.
  3. He wanted there to be many, many, many of these critiques, so many, in fact, that together they would constitute a living encyclopedia of coaching demonstrations – a world wide coaching web – that would live on, and keep getting added to.

With Thomas' passing, the project was truncated, and today, we have more reason than ever to be grateful he pursued the project with as much fervor as he did.

Thomas Leonard Did Many Things, But No Where Else Is His Direct Coaching On Record – The Coaching Critiques Is All That Remains

Even he was surprised, he said, at how popular the Coaching Critiques became. His fear that coaches would be intimidated and might not want to participate, was groundless. Not only did many volunteers come forward, but the critiques themselves became a central part of coach training.

Over time, some of the original critiques have required sound edits, and other critiques were truncated. After a great deal of sorting, listening, selecting and editing, I’m delighted and relieved that this collection of a full 21 original coaching critiques, at the best possible sound quality, along with their full transcripts are now available for public consumption in updated format for easy referencing.

Thomas Leonard's 21 Coaching CritiquesAll 21 Critiques Come With 21 Updated CDs and MP3s – and – A Master Set of Minute-By-Minute Transcripts

Being able to hear Thomas actually demonstrating coaching himself...this is something not enough people have had the chance to do.

After all, he’s so often referred to as the father of modern coaching – what did his coaching sound like?

It's my hope this collection of Thomas’ pure coaching energy will become a Rock of Gibraltar for a whole new generation of coaches. And for veteran coaches, that you will choose to own a copy of the collection for the inspiration it will provide you.

The Coaching You’ll Hear On 21 CDs or MP3s Is Light, Incisive, Patient, Edgy And Above All...Energizing and Effective

Though just 21 full recordings is a far cry from the hundreds Thomas wanted to create, I’m grateful these 21 exist. The range of coaching scenarios, life issues, coaching styles and client personalities provides a great cross-section for any study.

And because Thomas was so excited about the technology becoming available to make the just-in-time critiquing possible, you can literally hear the delight with which he presses pause on the client-coach demo recording, such that he can insert comments.

I hope you'll give yourself the gift of enjoying it. Perhaps almost as much as I've enjoyed helping make the collection available!

Click here to skip ahead to the ordering details.

The 21 Coaching Critiques Collection Is Now Available in Print And Includes:

Thomas Leonard's 21 Coaching Critiques
  • Full Transcripts:

    21 Minute-by-Minute transcripts covering over 400 pages, including call-out boxes, paperback bound.
  • 21-CD Companion Audio Kit:

    21 original critiques led and facilitated by Thomas Leonard and a select few guest critiquers

As I hope you'll discover for yourself soon enough, the collection covers a wide variety of topics and themes, each in its own discrete module.  

But perhaps you'd like to take a closer look at the full Table of Contents for yourself? 

Here are the specifics on the 21 separate coaching scenarios Thomas meets head on and personally, in the 21 Coaching Critiques Collection:

Coaching Critiques - Segment 1 Coaching Critiques - Segment 2 Coaching Critiques - Segment 3

Coaching Critiques - Segment 4 Coaching Critiques - Segment 5 Coaching Critiques - Segment 6

Not only will you hear Thomas coaching the coach on each of these recordings,
you will hear how the coach responds in real-time.

Click here if you're ready to skip to the ordering details.

Coaching Critiques - Segment 7 Coaching Critiques - Segment 8 Coaching Critiques - Segment 9

Coaching Critiques - Segment 10 Coaching Critiques - Segment 11 Coaching Critiques - Segment 12

Thomas is known the world over for his contributions to the field of coaching.

Now you can actually hear how he would do it,
first hand in scenarios you're likely to meet yourself, sometime in your coaching career...

Click here if you're ready to skip to the ordering details.

Coaching Critiques - Segment 13 Coaching Critiques - Segment 14 Coaching Critiques - Segment 15

Coaching Critiques - Segment 16 Coaching Critiques - Segment 17 Coaching Critiques - Segment 18

Coaching Critiques - Segment 19 Coaching Critiques - Segment 20 Coaching Critiques - Segment 21


Ready to Purchase The 21 Coaching Critiques Collection?
Just Make Your Selection...

Option One, Via Email And Snail Mail

  • One Paperback Volume and 21 Audio CDs shipped to your address
  • Digital Versions in PDF and MP3 format by instant email download

Regular Retail Price: USD $277

Special Offer
USD $207 plus $8.50 Priority s&h

Availability: now shipping internationally

Pay in Full
Amount at checkout $215.50 USD
Number of payments 3
Start payments At checkout
At checkout$105.50 USD
Every 1 month (x 2)$97.00 USD
Total $299.50 USD
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Option Two, Via Email Only

  • PDF version only of the paperback Transcripts volume
  • MP3 tracks only of contents of 21 CDs

Regular Retail Price: USD $277

Special Offer
USD $207

Availability: immediate

Pay in Full
Amount at checkout $207.00 USD
Number of payments 3
Start payments At checkout
At checkout$97.00 USD
Every 1 month (x 2)$97.00 USD
Total $291.00 USD
* We calculate payments from the date of checkout.
Sign up for
Note: In both Options above, you will also receive a follow-up email from inviting you to activate receipt of the 21 critiques - in individual email format – one critique per week for approximately 5 months.


Of All That You've Heard Or Learned From Thomas Leonard, What Have You Gleaned From His Actual, Personal, Legendary Coaching, And How Will This Influence Your Confidence To Coach At Your Personal Best?

To order your copy now, just select from one of the two bright green buttons above, and I'll make sure that your selection ships to you immediately. In fact, you may have guessed that I may be even more excited than you are about getting this collection into your hands!

It's been a rewarding and exciting project to help produce this collection for your use. If you have any questions, don't hesitate to send those along, email address below.


Andrea J. Leea

Andrea J. Lee
Founder, Thought Partners International
Global License Holder, Thomas Leonard Works
Author, Multiple Streams of Coaching Income

P.S. You may have noticed the price for the collection is surprisingly reasonable, especially when compared to many other offerings in the marketplace. This is in keeping with the fact that we want Thomas Leonard, Coaching's Founding Father, and his ideas to be accessible to every coach.

Please, please don't underestimate the power of this material to significantly, permanently grow your coaching business because the price point is affordable.

Click here to order your copy now!


Your Trust In Us, Coaching, And Thomas' Name
Is The Most Important Thing To Us

If within 60 days of your purchase, you've listened to the CDs and find you aren't satisfied for any reason, we will cheerfully refund your invest. Just to make things easier and clearer for you.

(c) 2001-2009 and All rights reserved.
This work is produced under exclusive global license.